The Path To Finding Better Fashions

Fashion in Finland in a Nutshell

Finland has always been known through the years for its inclination toward design. The Finns are high in their design, especially when it is doing well overseas. Design is normally adapted to time and place, but fashion as a branch of design is very fleeting. Its value is determined by fashion arbiters and the consumers who opt for it.

Fashion in Finland has always been identified with pure and clear forms and postmodernism. While the attributes seem definitive, they are by no means specific only to Finnish design. They are worldwide trends and an essential aspect of Scandinavian style.

Some elements can be actually uniquely Finnish, though. Finnish fashion designers often look to nature for inspiration. It is, however, more evident in classic fashion than in current fashion. This can be pinned on the international shift for more conceptual and abstract inspirations. Present-day fashion view references which are too blunt crude and drab.

Another leading hallmark of Finnish fashion design is individuality. Finnish designers look to create specific fashion for stylish individuals and not for the hoi polloi. It is a very prohibitive practice that substantially narrows the target market. In summary, fashion in Finland is more about artistry and style rather than boosting revenues. The upside is that the Finnish fashion industry is more compelling and diverse compared to some of their competitors.

Finnish fashion also subscribes to globally appreciated values like morality and renewability. In essence, the garment should be able to withstand the test of time. Moreover, Finnish designers set their sights on giving their seamstresses a secure and equitable working environment. They will not open production lines in countries where workers are routinely exploited.

There are conflicting views and opinions on the present state of the Finnish fashion business. There are pundits who criticize it as frozen and exclusionary while others think otherwise. No matter the perspective, fashion in Finland is doing fairly well. Exporting the garments can be very problematic with styles that are bound to ideas, brands and time. A single item can only last about half a year, and only caters to a specific audience because of its premium price and unconventional design.

The law of supply and demand applies to the fashion industry just like any business. A needy consumer will go through the process of coming up with a decision before actually buying a product or not. Everybody needs clothes.

The dilemma facing Finnish fashion brands is that the local market is not big enough to support all of them but going global entails a lot of effort and capital. Penetrating foreign markets is always difficult and the fashion companies’ products that are susceptible to fluctuations and time of manufacture make it even harder.

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